WordPress is one of the most popular content management systems on the internet. It is an open source tool that is commonly used for blogging and publishing content and is based on PHP and MySQL. The reasons for its widespread use are that WordPress is easy to use and comes with pre-designed templates that can be customized. This enables a website to be up and running in record time. Other useful features are the ability to tag posts, integrated link management, and plug-in architecture that include widgets and themes.
THE MAIN ADVANTAGES OF WORDPRESS ARE:
- Customized Domain Name: WordPress allows the user to customize his own domain name instead of having to use a sub-domain name.
- Ease of use: The software comes with an inbuilt dashboard and a host of predesigned templates, with themes, tools and widgets, making it extremely easy for toggling to create a page quickly.
- SEO friendly: WordPress is search engine friendly and designed so that every update to the blog is immediately pinged onto several search engines. There are also various plug-ins available that help to increase the blog's reach.